5 per thousand” is an important fund-raising Campaign and strategic asset for L’Albero della Vita, because it provides institutional activities with great support overall.

Regarding the promotion of “5 per thousand”, L’Albero della Vita Foundation develops the campaign on a national level through newspapers, billboards in underground stations, display banner on important website, as well as awareness-raisin actions carried out via direct mailing aimed at 327,710 people. Every year the campaign obtains very important results.